The Right Lines - Helping to put you into words
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everyone’s cup of tea

I love the written word; the patterns you can make with language; the stories you can tell and the feelings you can evoke when something is well written.

Everyone can write, but creating good Copy is a skill. It’s not just about using the right words, it’s about the pace of the language, the length of the piece and the response it triggers.

Many Copywriters will tell you they can work to any brief and adjust their style accordingly. I don’t entirely agree. I believe every decent Copywriter has their own unique writing ‘voice’ and it’s important you like that before you book them. My ‘voice’ won’t be everyone’s cup of tea. So, if you’re looking for a fairly corporate brochure, that’s probably not me.

That’s not to say I won’t take your brief seriously. I think there’s a huge opportunity to make any business more personal, without compromising being professional. As you’ll see from my portfolio and my range of Greetings Cards, I tend to use a conversational and sometimes playful tone. I believe this absolutely works across many platforms and industries. We are all human beings after all and it’s refreshing to read something that sounds like it’s been written by one and not by a robot.

But if you don’t agree with that, I’d probably be closing the page now and going to make a cuppa. No hard feelings.